The Last Harvest - Super Bowl LX

Seasons change, decades pass, and generations of family farmers across America harvest Lay’s potatoes. 🥔✨💛 Our 2026 Super Bowl spot for Lay's, directed again by Academy Award winner Taika Waititi, is a tribute to the families, traditions, and values behind America’s favorite chip.

🏆 #1 CBS RANKING

🏆 #2 USA TODAY AD METER

🏆 #3 NATIONAL TRENDING TOPIC ON X

The Little Farmer - Super Bowl LIX

Every Lay’s chip starts with a farmer. Sometimes, a very little one. We partnered with Academy Award-winning director Taika Waititi to bring Lay’s back to the 2025 Super Bowl in beautiful, potato-y way.

🏆 #2 on USA TODAY AD METER

🏆 #1 ADWEEK ULTIMATE AD RANKER

🏆 #1 LINKEDIN AD BOWL (FOOD)

Creative Credits

CCO: Mark Gross

ECD: Pat Burke (The Little Farmer)

GCD / Art Director: Pat Seidel

GCD / Copywriter: Chris Rose

CD: Bart Culberson (The Little Farmer)

CD: Angela Paris (The Little Farmer)

ACD: Zeus Alvarez (The Last Harvest)

ACD: Kate Sheehan (The Last Harvest)