The Great 8

We needed a fitting way to celebrate the greatest goal-scoring saga in NHL history. Our solution began with the number 8. It’s Ovechkin’s number but also the number all others are made from on a scoreboard display. What better way to keep track of the all-time NHL career goals record than by using the jersey number of the one to break it?

🏆 SPORTS CLIOS / BRONZE / FILM CRAFT SOUND DESIGN
🏆 SPORT CLIOS / BRONZE / :60 FILM

The Next Golden Era is Now

We’re ushering in a new era of hockey. Using some of the best players from around the league, we created a campaign that both taps into culture and shows how the game is younger and more skilled than ever before.

“Gen Z” - “The most talked about NHL ad of all time.”

• 15+ Million Organic Views

• 100x average NHL views on TikTok

• 465% increase in social mentions

• Embraced by hockey fans and non-fans across all generations

“Tipping”

“Tricky”

Creative Credits

CCO: Chad Broude

CD: Pat Seidel

CD: Chris Rose

GCD: Brian Culp (Gen Z)

GCD: Katie Bero (Gen Z)

Creative: Max May (Gen Z)

AD: Emmett Sullivan (The Great 8 & Tipping)

CW: Kyle Brubaker (The Great 8 & Tipping)

Creative: James Lee (Tricky)

Creative: Ben Doessel (Tricky)